0

break

your

bias

A mutant project, commissioned by SISTA that aims to bring unconscious biases to the attention of the conscious mind.

bubble

In a single day, the average human being makes around 
35,000 decisions.

How many of them are made based on an unconscious bias?

wh

ere

at

o

to

choose?

buy?

go?

Many of these decisions reinforce the Gender Gap

But there is

A GENDER

GAP

In making those choices, we make conscious or unconscious judgments.

These lapses in our judgement are known collectively as cognitive biases.

Fact 01

1mo

average number of new businesses created in 2021 in France and in the US.

Fact 02

33MO

the average number  of independent workers in the UE in 2021.

Fact 03

39%

of creative studios close down because of pour business management and lack of processes

Fact 04

87%

of independent creatives find project acquisition and irregular income to be the main challenge.

LET’S BRIDGE THE GAP 

LET’S BRIDGE THE GAP 

bias

by

(un)bias is a mutant project lying at the crossroads of an art installation, a sensitizing campaign and a scientific experiment.

A sensitizing campaign taking the form of an inflatable installation meant to host a series of implicit association tests, which will measure people’s unconscious biases around merit and gender representations.

(un)bias is

A scientific research

Taking the form of an online test platform, meant to host an Implicit Association Test, which will measure people’s levels of bias towards representation of gender, through the rigorous IAT method (Harvard University).

(un)bias is

A sensitizing Campaign

The installation is meant to be shown is a series of events organized by SISTA as an immersive and interactive sensitizing campaign, meant to raise awareness on the subject of gender and race bias.

(un)bias is

An inflatable artwork

An inflatable installation designed by a Yena Young (Plastique Fantastique) meant to physically host the test taking during the events. Each year Bolk is commissioned by SISTA to invite an artist to design a new shape for the bubble.

play

Meet the team

Isabelle

Regner

Research Director in Cognitive Science – CNRS

Meet the team

Sarah

Jallot

SISTA Family - Partner & Investor Teampact.ventures

Meet the team

Pascal

Huguet

Research Director in Cognitive Science – CNRS

Meet the team

Sofia

Lambrou

Co-founder & Head of Design Bolk

Meet the team

Yena

Young

Founder of Plastique Fantastique

Meet the team

Ingrid

Delval

Head of Communities SISTA

Meet the team

Marietta

Combot

Head of Communities SISTA

Meet the team

Marie

Millet

Head of Operations SISTA

Meet the team

Alexia

Reiss

Executive Director SISTA

Meet the team

Enora

Guerin

Board Member SISTA & President BETC

Meet the team

Céline

Lazorthes

Co-founder and co-president SISTA & CEO Resilience

Meet the team

Laurie

Delpino

Event Manager SISTA

Meet the team

Valentine

De Lasteyrie

Co-founder SISTA & CEO de Albinga

Meet the team

Tatiana

Jama

Co-founder & co-president SISTA & General Partner SISTAFUND

Save the date

Unbiasing,together

Save

the date

Launching at the SISTA Summit, June 13th @ Le Musée de l’Homme

Events & Actus

News & upcoming events

13th of June 2023

SISTA SUMMIT

The SISTA Summit is an ambitious summit with an international outreach under the high patronage of the French President, bringing together a multi-disciplinary group of entrepreneurs, investors, researchers, multi- and next generation audacious thinkers, who are aiming to help emerged a diversified ecosystem of leaders.

14th to 17th of June 2023

Vivatech

Vivatech is the Europe's Biggest Startup and Tech Event. Vivatech accelerate innovation by connecting startups, tech leaders, major corporations and investors responding to our world's biggest challenges

En collaboration avec